CHERRiSH was created from a deep passion for fitness, health, and a serendipitous discovery. Founded by Dan Haggart and his sons, seasoned food industry veterans and fitness enthusiasts, the idea for CHERRiSH took root during a marathon. Observing elite runners consuming a deep red beverage sparked their curiosity, leading them to discover that it was pure tart cherry juice, renowned for its muscle recovery benefits.

Recognizing the potential of an all-natural beverage that could enhance muscle recovery, they saw an opportunity to serve the growing community of health-conscious, active individuals. Their research led them to Montmorency tart cherries, a nutrient-packed fruit celebrated for its potent anti-inflammatory and antioxidant properties.

While these cherries offered impressive health benefits, their tartness posed a challenge. Determined to make this powerful health booster enjoyable, the founders experimented until they found the perfect blend—combining US-grown Montmorency tart cherries with a touch of sweet Bing cherries. The result was CHERRiSH: a delicious, potent beverage that preserves the full benefits of the cherries while delivering a delightful taste.

CHERRiSH is an all-natural blend that uses the entire cherry—pulp, skin, and all. This functional beverage is packed with antioxidants, unmatched anti-inflammatory properties, and supports immune health, faster muscle recovery, and better sleep.